Turning You Into The
Thought Leader You Already Are

We help busy executives create 1 MONTH OF CONTENT IN 1 HOUR using curated interviews.

99% done for you, 100% sounds like you.

You’re already a subject matter expert, but when it comes to creating content for your personal brand…

  • You don’t have the time.

    You’ve been running a business, managing teams, and leading the vision of the organization. How the hell are you supposed to have time to build your own audience?!

  • You don’t know the strategy.

    You have no interest in keeping up with video editing trends, LinkedIn carousel formatsor dimensions for a Youtube thumbnail. You have your own zone of genius to tend to.

  • You don’t want to manage it.

    You’re NOT excited to build your own creative team and the challenges that come with it. Hiring full-time roles internally is expensive and requires more management and oversight.

Maybe you’ve even tried:

  • Only to end up overwhelmed with all there is to do to create: ideation, production, distribution, iteration, strategy, and more.

  • Only to spend too much money on salaried roles and too much time managing the process and people.

  • Only for the content to not be effective and to not actually sound like “you.”

All this hassle means you’re stuck not posting anything.

Creating content for yourself is ALWAYS the first to drop down the to-do list, even though you know it's massively beneficial, and deep down you feel called to create. That means you’ve had to stomach “what-if” costs:

  • Financial: Millions of dollars of missed revenue for the business…

  • Opportunity: Partnerships, attracting top talent, other monetization paths…

  • Purpose: NOT serving hundreds, thousands, or millions who look up to you…

The world is worse off with you playing small, and this is where we come in at Unlocked Authority.

Face it; You have a lot to say and you’re just not saying it.

The world is worse off with you playing small, and this is where we come in at Unlocked Authority.

What if there was a better way to do content?

One that took the heavy load off your shoulders, removed you from most of the manual parts, and let you stay in your zone of genius?

It should be a crime for you
to hoard this knowledge!

What if building your audience and personal brand was as simple as showing up for a podcast each month?

How it Works

01

Strategy and Onboarding

  • Kickoff Call

    Competitive Analysis

    ICP Analysis

    Content Pillars / Strategy

    Content Ideation

    Profile Optimizations

This gives us the foundation to track performance, create in your voice, and guide the process.

03

Omnipresent Distribution

  • Done-for-you Publishing

    Multiple Platforms

    Content Repository

    Content Repurposing

    Engagement Strategy

Without needing to manually schedule or publish content, you can spend more time following up with inbound comments and messages you receive.

02

Content Production Process

  • Recording Sessions

    Short Form Videos

    Long Form Videos

    Text, Image, Graphic Posts

    Newsletters

By recording you in your actual voice and asking strategic questions, our team can repurpose the recording transcripts and video clips to sound like you.

04

Content Production Process

  • Monthly Analytics Reporting

    Ongoing Recommendations

    Feedback and Strategy Calls

    KPI Metric Analysis

    Performance Marketing

With your help, we determine the most important metrics to track, develop a scoreboard system, and present monthly progress toward our goals, both for engagement and conversion.

Here’s why you should be excited:

  • Demand Generation

    Drive demand while educating and building a loyal audience that goes with you wherever you go. We create content that educates your ideal customers why they should align with you.

  • Lead Generation

    Generate inbound leads that are ready to convert. We produce content that balances sales and conversion strategies while also building trust and nurturing your audience.

  • Lower Acquisition Cost

    Ad costs are crazy. When you own your audience you bring acquisition costs down by 35%-85%. With warm, organic traffic you also increase your closing raters and shorten the sales cycle.

  • Media Opportunities

    More eyeballs on your expertise = more people who want to showcase your expertise to their audience. Be visible to relevant media to land podcast features, article mentions, and back-links.

  • Find Partnerships

    Catch the attention of your whole industry, including strategic partners, affiliate deals, and co-marketing opportunities. Collaboration is at your fingertips when you build leverage.

  • Attract Talent

    Hiring the right people is hard. By showing yourself online, you’ll naturally attract talent that vibes with your thinking, values, and culture. Utilize content as a subtle recruiting tool.

Book A Complimentary Profile Audit

This IS For You if:

You’re a founder or executive of a successful company (product-market fit, predictable sales process and revenue, etc.)

You consider yourself a thought leader and have deep expertise in your industry, but haven’t spent much time developing your own personal brand.

You know creating content and building thought leadership needs to be a priority and can supplement marketing efforts for the business and personal opportunities.

You’re just starting out. While you don’t need to be a household name in your industry, you need to know your stuff.

You want to double your business in 30 days. While we can see results month 1, this game takes 90+ days to reach escape velocity.

You want 100% done-for-you. Sorry, that doesn’t exist. We need you to show up, drop your knowledge (we’ll guide you in a way that makes it feel effortless), we’ll do the rest.

You see your competitors have a strong content play and it causes you anxiety knowing you haven't gotten around to it.

You don’t have a process to churn out a lot of content You want the impact and authority that grows your brand and your business without having to do it yourself.so you end up posting nothing or only spontaneously, whenever you find the time.

You don’t have a process to churn out a lot of content so you end up posting nothing or only spontaneously, whenever you find the time.

This is NOT For You if:

Meet Your Dedicated Team

  • Jordan

    Creative Director

  • Tanja

    Content Strategist

  • Alexa

    Customer Success

  • Aaron

    Social Media Manager

  • Flow

    Video Editor

  • Kat

    Graphic Designer

How UA Started

I’ve been creating videos since I was able to sneak my dad’s Hi-8 camcorder to film Jackass stunts with my friends. Never did I think my passion for directing videos and creative work would apply in the real world.

Prior to UA, I was a thought leader in the remote work space, had been creating content for years, and it was my personal brand and content creation that allowed me to grow a 6-figure coaching business — almost solely through organic social media marketing.

Unlocked Authority leverages my skills as an interviewer, content creator, leader, and an ADHD, detail oriented, obsessed operator. UA started as a consulting engagement, helping a CEO create content for his personal brand.

While solidifying the scope of the engagement, we accidentally created UA. Him, running a 7-figure staffing agency, me, directing all creative for his business. After working together on his stuff for a few months, and creating the process in which I interviewed him to get snippets of content — we had the same thought: this service would be valuable for many CEOs in our network. Thus, UA was born.

Jordan Carroll, Founder and CEO of UA

Book A Call with Us

Let’s work together.