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Turning You Into The Thought Leader You Already Are
We help busy executives create 1 MONTH OF CONTENT IN 1 HOUR using curated interviews.
p>99% done for you, 100% sounds like you.
I'm Ready for the Spotlight
We help busy executives create 1 MONTH OF CONTENT IN 1 HOUR using curated interviews.
p>99% done for you, 100% sounds like you.
I'm Ready for the SpotlightYou’ve been running a business, managing teams, and leading the vision of the organization. How the hell are you supposed to have time to build your own audience?!
You have no interest in keeping up with video editing trends, LinkedIn carousel formats, or dimensions for a Youtube thumbnail. You have your own zone of genius to tend to.
You’re NOT excited to build your own creative team and the challenges that come with it. Hiring full-time roles internally is expensive and requires more management and oversight.
What Our Clients Say
Drew Slocum | Chief Strategy Officer
Greg Petrossian | Global Lead, Microsoft Partnership
Drew Monroe | Senior Marketing Manager
Only to end up overwhelmed with all there is to do to create: ideation, production, distribution, iteration, strategy, and more.
Only to spend too much money on salaried roles and too much time managing the process and people.
Only for the content to not be effective and to not actually sound like “you.”
Creating content for yourself is ALWAYS the first to drop down the to-do list, even though you know it's massively beneficial, and deep down you feel called to create. That means you’ve had to stomach “what-if” costs:
Financial: Millions of dollars of missed revenue for the business…
Opportunity: Partnerships, attracting top talent, other monetization paths…
Purpose: NOT serving hundreds, thousands, or millions who look up to you…
The world is worse off with you playing small, and this is where we come in at Unlocked Authority.
What if there was a better way to do content?
One that took the heavy load off your shoulders, removed you from most of the manual parts, and let you stay in your zone of genius?
Strategy and Onboarding
Kickoff Call
Competitive Analysis
ICP Analysis
Content Pillars / Strategy
Content Ideation
Profile Optimizations
This gives us the foundation to track performance, create in your voice, and guide the process.
Omnipresent Distribution
Done-for-you Publishing
Multiple Platforms
Content Repository
Content Repurposing
Engagement Strategy
Without needing to manually schedule or publish content, you can spend more time following up with inbound comments and messages you receive.
Content Production Process
Recording Sessions
Short Form Videos
Long Form Videos
Text, Image, Graphic Posts
Newsletters
By recording you in your actual voice and asking strategic questions, our team can repurpose the recording transcripts and video clips to sound like you.
Analysis & Optimization
Monthly Analytics Reporting
Ongoing Recommendations
Feedback and Strategy Calls
KPI Metric Analysis
Performance Marketing
With your help, we determine the most important metrics to track, develop a scoreboard system, and present monthly progress toward our goals, both for engagement and conversion.
Here’s why you should be excited:
Drive demand while educating and building a loyal audience that goes with you wherever you go. We create content that educates your ideal customers why they should align with you.
Generate inbound leads that are ready to convert. We produce content that balances sales and conversion strategies while also building trust and nurturing your audience.
Ad costs are crazy. When you own your audience you bring acquisition costs down by 35%-85%. With warm, organic traffic you also increase your closing rates and shorten the sales cycle.
More eyeballs on your expertise = more people who want to showcase your expertise to their audience. Be visible to relevant media to land podcast features, article mentions, and back-links.
Catch the attention of your whole industry, including strategic partners, affiliate deals, and co-marketing opportunities. Collaboration is at your fingertips when you build leverage.
Hiring the right people is hard. By showing yourself online, you’ll naturally attract talent that vibes with your thinking, values, and culture. Utilize content as a subtle recruiting tool.
You’re a founder or executive of a successful company (product-market fit, predictable sales process and revenue, etc.)
You consider yourself a thought leader and have deep expertise in your industry, but haven’t spent much time developing your own personal brand.
You know creating content and building thought leadership needs to be a priority and can supplement marketing efforts for the business and personal opportunities.
You’re just starting out. While you don’t need to be a household name in your industry, you need to know your stuff.
You want to double your business in 30 days. While we can see results month 1, this game takes 90+ days to reach escape velocity.
You want 100% done-for-you. Sorry, that doesn’t exist. We need you to show up, drop your knowledge (we’ll guide you in a way that makes it feel effortless), we’ll do the rest.
You see your competitors have a strong content play and it causes you anxiety knowing you haven't gotten around to it.
You don’t have a process to churn out a lot of content You want the impact and authority that grows your brand and your business without having to do it yourself.so you end up posting nothing or only spontaneously, whenever you find the time.
You don’t have a process to churn out a lot of content so you end up posting nothing or only spontaneously, whenever you find the time.
Meet Your Dedicated Team
Founder
COO
Video Editor
Operations Manager
Graphic Designer
Prior to UA, I was a thought leader in the remote work space. I grew my personal brand on Youtube, LinkedIn, and Instagram after creating content for years. The compounding effect of consistent content creation and brand amplification was what allowed me to grow a 6-figure coaching business — almost solely through organic social media marketing.
When I started UA, I wanted to find a way to leverage my skills as an interviewer, content creator, leader, and an ADHD, detail oriented, obsessed operator. UA started as a consulting engagement, helping a couple CEOs create content for their personal brand.
One of them was running a 7-figure staffing agency, and while solidifying the scope of the engagement, we “accidentally” created UA.
I was directing all creative for his business and leading his team. After working together on his branding and content for a few months, and systemizing the process in which I interviewed him to get snippets of impactful content — we had the same thought: this service would be valuable for many CEOs and executives in our network.
Thus, UA was born. Thanks for your interest in our service. If you want to have a chat, feel free to book a time below.
